What if ... the unique combination of a station, environment and visitors becomes an experience? With this idea in mind, designers connected to Dutch Design Foundation started working on the NS Design Challenge 2018.


‘Stationstaal’ (a stations language)

Does each station have its own language? If so, what would it be like at Eindhoven station? You can find out during Dutch Design Week. As part of the Stationstaal experiment, you will find countless magnetic letters on the concourse, which you can use freely to form texts in a secretive or emphatic manner. Flirt a little, bring a current topic to people's attention, or display your talents. Spell an affectionate word, food for thought, or a poetic sentence for your fellow passengers. All you have to do is place the letters in proper order on a metal surface where they can be seen. Designers Bouke Bruins and Wouter Corvers will help you find the right location, shapes and words for ‘Stationstaal’. Thousands of letters can be used. Will we discover at the station that you are the next ‘Loesje’, the archetypical Dutch girl who puts up posters at public spaces containing  catchy and touching slogans?




Stationstaal is a collaboration with Wouter Corvers


Publications:   Metro - Newspaper - 2018

                       Metro - Newspaper 2018

                       Eindhovens Dagblad - 2018




Kanaaldijk Noord 57C - 5642 JA Eindhoven
Tel:  +31 6 21 69 24 52

Email:  info(@)boukebruins.nl